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Dear Human Who Owns Me,
It's me, your website. We need to talk.
I'm tired of being the ugly friend at the business party. While you make all of your clients look amazing, I'm still wearing the same outfit from years ago.
Here's what happened yesterday: A perfect prospect landed on my homepage. Their company had a $50K budget. They stayed for 11 seconds. ELEVEN. They bounced faster than a bad check.
Why? Because I look like every other agency website on the internet.
It's me. I'm the problem.
I'm embarrassing you. Every visitor who lands on me questions your credibility before you even get a chance to prove it.
But here's the thing... I KNOW what you're capable of! I've seen the results you get clients. But here I am, living proof that even experts can have massive blind spots.
I could be working for you 24/7. I could pre-qualify leads, demonstrate your authority, and have them begging to work with you before you even pick up the phone.
Instead, I'm your biggest liability.
The fix isn't complicated. It just requires you to stop treating me like an afterthought.
Give me:
- Content that makes prospects feel SEEN
- An experience that guides them to the right place
- Case studies that make their jaws drop
- An interactive design that keeps them engaged
- A CMS you can actually update
Do this, and I promise I'll work harder for you.
Ignore this letter, and I guess you'll revisit me next year... again.
Your choice.
Love,
Your Neglected Website
P.S. - Your competitor just launched a new site. It's getting the clients you deserve. Just saying.
Geez...that was rough. I hope you're not just going to let that slide.
Want to know a secret (which isn't really a secret)?
Most agencies do incredible work for clients but treat their own website like a side project they'll get to "eventually."
You pour your energy into everyone else while your own brand sits there... waiting.
I get it. Client work pays the bills. Your website can wait until next quarter.
Or next year.
Here's a better idea: Let's take steps to fix it now.
Give your website the attention it deserves
Try out our free Website Maturity Snapshot assessment.
