The Challenge
Remezcla Agency stepped into the spotlight with a problem most agencies would kill to have, but it came with a catch. Everyone knew Remezcla, the media brand. Few knew Remezcla Agency, the Latine-first creative force behind campaigns for brands like MLB, Target, and McDonald’s. Their agency arm was being eclipsed by the cultural clout of their media parent. Search “Remezcla” and you’d get city guides, not case studies. Articles, not award-winning work.
With a newly completed rebrand and fresh brand guidelines in hand, they needed a digital platform that could finally separate them from the media side while honoring their shared DNA. The existing Squarespace site couldn't showcase their work properly. Their integrated campaigns with multiple videos, social content, and experiential elements were crammed into rigid templates. Most critically, they needed to launch by New York Ad Week to capitalize on the industry's biggest annual moment. The clock was ticking, and they needed a site that could compete for Fortune 500 creative budgets while celebrating the cultural authenticity that made them different. They didn’t want to look like every other agency, they wanted to show up in a way no other agency could.
What we did
We approached this project understanding that Remezcla's cultural positioning wasn't a marketing angle, it was their foundation. Every design decision needed to reflect that they were immersed in Latine culture, not observing it from a distance. Working within their newly established brand guidelines from their Monterrey-based design studio, we built a digital experience that felt as dynamic and unapologetically bold as the culture they represent. We designed and developed the entire site in Webflow, structuring the CMS for awards management (featuring 3D trophy renders with festival names and clients), blog publishing for SEO and thought leadership, and project thumbnail updates. Their work demanded custom flexibility that traditional templates couldn't deliver.
Unlike standard agency sites where every case study follows the same format, Remezcla's campaigns are deeply integrated, spanning TV spots, social content, experiential activations, and cultural partnerships. We built their project pages as custom static builds that could flex to accommodate everything. No two case studies look alike, because no two campaigns are alike. MLB’s "Invisible Last Year," for instance, demanded an immersive storytelling structure that highlighted multiple artists, mediums, and social contexts. We made space for all of it. The site works across five office locations with live time displays in the footer, custom hover states in the "What We Do" section, and every detail hand-designed to reinforce their positioning. From footer to nav, the site signals that this isn’t a traditional agency trying to stay relevant. It’s a creative powerhouse shaping culture from the inside out.
Looking Ahead
As they continue winning awards at Cannes, Clios, and beyond, the site supports every move. The site updates as they win awards, flexes as campaigns evolve, and supports operations across five cities. Fortune 500 brands that used to land on city guides now land on case studies that prove cultural fluency isn't a service offering, it's who they are. Mission accomplished. Now they build.
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