Web Design
Brand Design
Social Media
Context
Velocity is a state-of-the-art cognitive training app for amateur athletes. Velocity enables athletes to measure & increase their Athletic IQ by playing and competing in scientifically-designed brain games against friends and pro’s around the world. Velocity is the result of 6+ years of proprietary state-of-the-art research - from sports psychology, computational neurobiology, cognitive science... with input from world-class athletes, coaches, recruiters... and informed by training methodologies from the US Air Force. Their approach is unique, multidisciplinary, and immersive.
The Challenge
Before its launch in early 2023, Velocity needs to educate athletes, teams, leagues, and investors about what the product is, how it works, and why it will be successful.
Given the young, tech-savvy target demographic, Velocity aimed to use Instagram and web as their early funnels of information distribution to generate and gauge demand for the app. They needed a spot-on design framework to match the product and audience, and a robust and agile strategy for building an audience before launching.
What We Did
Syndicate has partnered with Velocity to address a range of challenges and optimize the company's digital presence. Our team was responsible for the design, development, and implementation of the company website and sign-up forms for various audience sets. We also built a comprehensive library of brand assets and content strategy to support Velocity's pre-launch demand generation efforts.
Through our collaboration, Velocity has greatly improved its online presence and can now better connect with its customers, athletes, and investors.
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